Watchfire Signs Announces Purchase of Anthem Displays

Products and services provided by Anthem will be integrated under the Watchfire brand

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(Image: Watchfire Signs Facebook)

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, announces that it has completed the purchase of the assets of Anthem Displays.

Headquartered in Elizabethtown, North Carolina, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics.

“We fully intend to support legacy Anthem products and will work with customers to ensure a seamless transition,” says Steve Harriott, CEO of Watchfire.

According to Watchfire, key employees will be retained, and the products and services provided by Anthem will be integrated under the Watchfire brand.

“Watchfire is a terrific company with a world-class team, product, and wealth of experience. We are very confident that Watchfire will provide a good home for Anthem customers and that existing units will be well-maintained and serviced. We wish the Watchfire team every success going forward,” states Rod Rackley, founder of Anthem displays, who now serves as president of OOH at Circle Graphics.

This transaction represents the first add-on acquisition that Watchfire has completed since H.I.G. Capital acquired Watchfire earlier this year.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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