The rebrand, which features a new, more contemporary name, logo, and tagline, follows the acquisition of Universal Lighting Technologies and Douglas Lighting Controls by Atar Capital, a global private investment firm, in March of 2021.
“We’re proud of our combined 125-year history and leadership in the commercial lighting and controls industry and this new brand signifies a new era for Universal Douglas,” says Chris Holstein, VP of product management and marketing at Universal Douglas. “Our new Universal Douglas brand amplifies the value and solutions we provide to our customers, including smart controls, LED drivers, modules, retrofit systems, complete and integrated fixtures, and more with the personalized approach they’ve come to know for decades.”
The company says the new brand features the tagline, “More Than Lighting. Solutions.”, which it says speaks to its commitment to delivering customized lighting and controls systems to meet the needs of its clients.
“Our new brand, Universal Douglas, reflects the synergy achieved through combining the solutions and expertise of the two organizations,” continues Holstein.