Pukka launches custom golf headwear in Europe

US custom headwear brand Pukka is expanding into the U.K. and Europe through a partnership with industry consultant Andrew Law, distributor Specialist Sports, and golf marketing agency The Loop.

Pukka is bringing its fully customizable golf headwear program to European retailers and clubs, offering premium custom caps with flexible order quantities, fast turnaround times, and extensive design options.

The launch was announced on March 20 2026, with retailer accounts and ambassador club partnerships already being introduced across the region.

The rollout will take place across the U.K. and Europe, with Specialist Sports handling distribution and The Loop leading marketing and communications.

The partnership aims to fill a gap in the market for accessible, high-quality custom golf headwear. Growing demand for club identity and personalised merchandise made this the right time to introduce the Pukka model internationally.

Blank versions of top-selling Pukka styles are carried by Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location, visit sportsmancaps.com.