HanesBrands (HBI) and Penn State announce a multi-year extension of their current apparel partnership that gives HBI exclusive rights in the mass retail channel. The global apparel company has a decades-long partnership with Penn State.
Penn State joins the University of Michigan, Clemson, Auburn, UCLA, and more than two dozen other schools that have exclusive mass retail partnerships with HBI.
“We are committed to providing Penn State, a university steeped in tradition, with quality, creative apparel that fans love,” says John Fryer, HanesBrands president of licensed sports apparel. “In addition to our partnership in the mass retail channel, iconic Champion apparel will be available to Nittany Lion fans on campus and around the world.”
In addition to the mass retail channel, the partnership includes collaborative retail activations marking key rivalries and events.
The partnership extension with HanesBrands, which includes apparel like T-shirts, sweats, and jackets (excluding headwear), was completed in conjunction with the university’s exclusive licensing agent, CLC.