Imperial partners with Pittsburgh Brewing Company
Through the collaboration, the companies have launched an Iron City branded headwear collection.
Imperial Headwear announced a partnership with Pittsburgh Brewing Company, the brewer behind Iron City Beer and IC Light. As part of this collaboration, Imperial will offer an exclusive line of headwear celebrating the heritage and spirit of Iron City.
“Partnering with Pittsburgh Brewing Company allows us to expand our lifestyle offerings and tap into a passionate fan base that has supported Iron City for generations,” said Jerry Biag, director of marketing at Imperial. “Iron City is more than just a beer; it’s a cultural staple in Pittsburgh and beyond. We’re thrilled to bring that legacy to life through premium headwear.”
“The collection features a range of styles that blend the craftsmanship Imperial is known for with Iron City’s unmistakable identity, including logo caps with vintage-inspired designs perfect for loyal fans and new customers alike,” stated the company in a press release.
This partnership is said to mark another step in the brand’s continued effort to align with brands that evoke strong emotional connections and regional pride.
“With Iron City’s iconic status and devoted following, collaborating with Imperial is a natural fit that highlights both companies’ dedication to quality, tradition, and community,” explained the company.
