Imperial named official partner of 2026 Peoples League Tour
Imperial will provide headwear for players featuring exclusive co-branded collections & special event activations.
Imperial, a manufacturer of golf headwear, announced a new partnership with Peoples League as the official headwear of the 2026 Peoples League Tour.
The partnership brings together two organizations committed to growing the game through community, competition, and culture. As the official headwear of the 2026 Peoples League Tour, Imperial will provide headwear for players featuring exclusive co-branded collections and special event activations.
“Peoples League is creating a platform that reflects how the game continues to grow,” said Jerry Biag, director of marketing at Imperial. “Their ability to bring together competition, community, and culture has resonated with a new generation of golfers. We’re excited to become the official headwear of the 2026 Peoples League Tour.”
The team ownership group features influential figures from sports, entertainment, and golf media, including Ja Rule, Victor Cruz, Luke Kwon, Country Club Adjacent, and the Pointer Brothers. Their collective vision has helped establish Peoples League as a platform that extends beyond tournament golf and creates meaningful connections throughout the broader golf community.
The 2026 Peoples League Tour will also showcase a talented and diverse roster of competitors, including Ryan Ruffels, Tisha Alyn, Malosi Togisala, and Claire Hogle, whose participation reflects the league’s commitment to highlighting both elite play and engaging personalities within the game.
“For more than a century, Imperial has set the standard in golf headwear,” said Jared Augustine, CEO and founder of Peoples League. “When we looked for a headwear partner for the 2026 Peoples League Tour, Imperial was a natural fit. Their commitment to quality, innovation, and authenticity mirrors our own values, and we’re excited to bring their products to our players and community throughout the season.”
“This partnership is about more than putting a logo on a hat,” said Clay Sutton, head of brand and marketing at Peoples League. “It’s about aligning with a brand that understands golf’s rich history while embracing the modern culture that’s driving the game forward. We’re excited to work alongside Imperial to create meaningful experiences for our players and partners.”
The partnership officially begins with the Tahoe Mountain Club event of the 2026 Peoples League Tour, where Imperial headwear will be prominently featured at the events.
