Irving, Texas-based CWT Worktools USA, a manufacturer of finishing equipment, announces it has changed its name to CUTWORX USA.
“The CUTWORX USA name reflects our commitment to providing complete finishing solutions for the sign, graphics, and textiles industries,” explains Mike Osman, president of CUTWORX USA.
The name change intends to help consolidate the company’s focus on digital finishing equipment and allows its application worktable to stand out in its own category, according to Raum Divarco, general manager.
In addition to a new name, the company launched a new website — www.cutworxusa.com.
The site features the company’s product lineup and the option to schedule a virtual demo.
A customer support section is coming to the site soon, along with new features like an FAQ and diagnostic troubleshooting, downloadable brochures, side-by-side comparisons of products, an enhanced e-store, webinars, in-person demos, and sample request forms.
Divarco adds that the entire website presentation is undergoing a lot of maintenance to “streamline the information collection process with a visually appealing layout.”