Microtec enters US market

Microtec, an international manufacturer of heat transfer and finishing equipment, announced its official entry into the United States with the formation of Microtec USA, a new entity established to support the company’s expanding presence across the Americas.

Headquartered in Orange, California, Microtec USA will serve as the company’s primary base of operations for sales, distribution, and customer support throughout North America, Central America, and South America, with additional offices in the U.S. planned as the company continues to expand its regional footprint.

The launch of Microtec USA is said to represent a significant milestone in Microtec’s international growth strategy. With an established reputation across Europe and Asia, the company is now bringing its heat press and finishing technologies directly to garment decorators, digital print providers, and production facilities throughout the Americas.

“Microtec USA will focus on developing distribution partnerships, supporting customers, and expanding access to the company’s automated heat press technologies designed to improve efficiency, consistency, and production throughput in modern garment decoration environments,” said David Chao, CEO of Microtec USA.

“The creation of Microtec USA reflects the rapid growth of the apparel decoration and DTF printing markets throughout the Americas,” stated the company in a press release. “By establishing a dedicated regional presence, Microtec aims to strengthen its support infrastructure while building closer relationships with distributors, equipment suppliers, and production professionals across the industry.”