Koozie Group partners with AquaVault & LoudCup

Koozie Group announced two new retail brand partnerships — AquaVault and LoudCup — bringing the brands’ products to Koozie Group’s portfolio.

“Distributors and their clients are increasingly looking for retail-quality products with authentic stories behind them,” said Debbie Disparte, director of product innovation and sustainability at Koozie Group. “AquaVault and LoudCup represent fresh ideas, practical innovation, and products that people genuinely want to use. We’re excited to help our new partners bring these brands to more audiences through the promotional products industry.”

AquaVault

Born from a real-world travel frustration, AquaVault was created after its founders had their valuables stolen from their beach lounge chairs during a resort trip. AquaVault has since grown into a brand known for thoughtful, patented travel accessories that combine function with ingenuity, helping people explore confidently.

AquaVault is also the second Daymond John–backed Shark Tank company to partner with Koozie Group, following a successful relationship with FOAM since November 2024.

LoudCup

Koozie Group is also proud to introduce The LoudCup, a product created to bring more energy and togetherness to any event. Invented by a father of three who turned a simple garage-built idea into a crowd favorite, it has become a staple among fans in the stands at youth, high school, and professional sporting events. The item has seen strong adoption, including a viral moment at an LA Clippers event, and has sold over one million units to date.

The addition of AquaVault and LoudCup grows Koozie Group’s portfolio to over 35 proprietary and retail brands.