Koozie Group expands with ICEMULE partnership

Koozie Group announced the addition of ICEMULE to its growing portfolio of retail brand partnerships.

“Known for its high-performance, collapsible soft coolers, ICEMULE brings a premium, outdoor-ready collection to the branded merchandise space,” the company stated in a press release. “As a recognized brand name, ICEMULE is a natural fit for Koozie Group.”

“ICEMULE is a perfect addition to our portfolio. Distributors have been asking for more premium brand-name products, and ICEMULE’s high-performance, collapsible coolers fill a gap in our core soft-cooler line. We now offer distributors a trusted, outdoor-ready brand for active-lifestyle clients, at a moment when retail-recognizable names are exactly what the market wants,” said KayLee Wheeler, category manager at Koozie Group.

Koozie Group is launching three ICEMULE cooler styles:

• ICEMULE The Jaunt – 15L
• ICEMULE The Classic – 15L
• ICEMULE The Classic – 9L

“At ICEMULE, we believe a great cooler should be more than a giveaway; it should be something people genuinely want to carry and use. We design innovative, high-quality coolers made to be ‘The Cooler You Always Bring.’ Partnering with Koozie Group, a leader in the promotional products industry, gives more brands and customers across the country access to that experience. We’re honored to work with their team and excited about what this partnership will bring,” said Brian Flynn, owner of ICEMULE.