Koozie Group Acquires IMAGEN Brands

Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G.

IMAGEN Brands, whose companies include Vitronic and Crown, is a hard goods promotional products supplier.

“This acquisition is part of our long-term plan for scalable and sustainable growth within the promotional products market and we appreciate that H.I.G. Capital continues to support our vision,” says David Klatt Koozie Group CEO. “This allows us to provide the additional necessary resources and marketing support needed to help grow the IMAGEN Brands business. Our intent is to run their sales, customer service, and operations as a stand-alone business.”

According to the companies, the acquisition will not disrupt day-to-day operations or impact the current product assortment for either supplier.

As a stand-alone business, the current IMAGEN Brands team will operate business as usual, utilizing their current order processing systems and producing all products out of their Doniphan, Missouri.

Some members of the IMAGEN Brands management team will remain in their roles, including Lisa LeMond, VP of sales and customer service, who will report directly to David Klatt, Koozie Group CEO.

In addition to providing more resources and marketing support, Koozie Group says it plans to invest in the IMAGEN Brands business to better serve its customers. All sales, service, and operations teams will continue to function separately as IMAGEN Brands (including Vitronic and Crown) in the promotional products industry.

“Both Koozie Group and IMAGEN Brands have a long, rich history in the promotional space and share many of the same values centered around providing customer-first solutions across many categories, well-known brands and service offerings,” states Lisa LeMond, IMAGEN Brands VP of sales and service.  “This is an opportunity to learn best practices from one another and show our customers an enhanced version of IMAGEN Brands that will continue delivering new products, decoration methods, and the exceptional service they have come to expect.”