How can awards retailers that offer home décor items stand out from the big store competition?

The benefit an awards shop has over an Etsy or Amazon is that they already have a built-in customer base. They’ve got customers walking in their door every day to pick up items or place an order. Simply highlighting one or two home décor items in a prominent location in a showroom is a great way to let your current customers know you’ve got these items available. Tie the customization to a local school or sports team that you do awards for and you’ve got a potential home run!

   —Johnson Plastics Plus