General Formulations expands Southeast sales presence

General Formulations (GF), a global manufacturer of pressure-sensitive media, film, and laminates, announced the addition of Adam Weber to its growing sales team.

As regional sales manager covering the territories of Tennessee, Mississippi, and Alabama, Weber brings more than a decade of industry experience and a strong technical background that will support GF’s continued expansion and customer engagement throughout the Southeast.

Weber began his career in the labeling and print industry in 2013, building a foundation on the production floor working with urethane doming and durable decals before operating screen-printing equipment, including Sakurai and clamshell presses. He later advanced to production manager, gaining hands-on experience with print processes, materials, and end-use applications before transitioning into sales in 2021.

Since moving into a commercial role, Weber has worked with a wide range of labeling technologies, including durable and pressure-sensitive labels, shrink sleeves, in-mold labels, and thermoforming labels. Most recently, he focused on PVC-free face films sold to adhesive coaters and manufacturers across the industry. His production and materials background is said to provide valuable technical insight when helping customers select the right pressure-sensitive graphic solutions.

“Adam’s blend of production knowledge and sales experience makes him a great addition to our team,” said Andrew Bishop, vice president of sales at General Formulations. “His understanding of materials and printing processes will help our customers succeed, and we’re excited to have him represent GF as we continue to grow our presence in the Southeast.”

Weber also brings direct familiarity with GF products, having run several materials on wide-format platforms, including Roland and Mimaki printers, during his time in production management. According to the company, that firsthand experience gives him added perspective on product performance and real-world application.

“I couldn’t be more excited to join the General Formulations team,” said Weber. “The company has an outstanding reputation in the industry. I’m looking forward to working closely with customers and partners in the region to deliver the high-quality solutions and support GF is known for.”