Gemline & Hartmann partner

Gemline, a hard goods supplier in the promotional products industry, announced the introduction of Hartmann, a luxury travel brand of the Samsonite portfolio, to the promotional products industry.

This partnership is said to reinforce Gemline’s leadership in bringing premium global brands to promo on an exclusive basis.

“Gemline is introducing the reimagined Hartmann brand at a moment of exciting transformation,” stated the company in a press release. “With refreshed materials, modern silhouettes, and elevated detailing, Hartmann has reemerged with a renewed identity that blends its legendary craftsmanship with contemporary luxury, perfectly suited for today’s modern and image-conscious executives, C-suite leaders, and board members.”

“Offering the Hartmann portfolio to Gemline is more than a new product introduction — it is a testament to Samsonite’s trust in our ability to represent iconic brands exclusively in the promo channel,” said Frank Carpenito, president and CEO of Gemline. “Hartmann has long been synonymous with quality and craftsmanship, and we are proud to once again offer our distributor partners access to such a brand perfectly positioned to be a premium gifting option.”

Since 2015, Gemline has partnered with Samsonite to bring its brands into the promotional space, including: Samsonite, American Tourister, High Sierra, and now Hartmann.

Hartmann products will debut in July 2025 as part of Gemline’s Fall & Holiday 2025 Collection.