GRAPHICS PRO Announces Sales Territory Realignment, Sales Director

The new sales force, headed by James Kochevar, has been restructured into five territories with corresponding managers

GRAPHICS PRO has restructured its sales force into five new sales territories. This realignment positions sales reps to serve clients with the entire range of marketing solutions currently offered, including advertising in GRAPHICS PRO magazine, related multimedia platforms, and exhibit space at the popular GRAPHICS PRO EXPO.

James “Ruggs” Kochevar

Heading this entire effort is James “Ruggs” Kochevar, director of sales. Kochevar formerly acted as director of sales for GRAPHICS PRO EXPO (GPX). 

“Kochevar brings extensive knowledge of the people, products, and processes that make up the GRAPHICS PRO supply chain, a keen eye for maximizing new and existing products, the heart of a coach, and a passion for the industry. I’m excited to see how he can lead this team as GRAPHICS PRO grows with the industry we serve,” says Dave Pomeroy, president of National Business Media Inc. (NBM), the parent company of GRAPHICS PRO. 

The GRAPHICS PRO/GPX sales team includes: 

Brandy Jamison-Neth, senior territory manager – West: Jamison-Neth has 25 years of experience with NBM and was formerly executive EXPO sales manager for GPX. 

Sara Reese, territory manager – Midwest: Reese has 15 years of experience at NBM and was formerly EXPO sales manager for GPX. 

Krystal Franklin, territory manager – Northeast & Canada: Franklin has 25 years of experience with NBM and was formerly direct marketing sales manager for GRAPHICS PRO. 

Desiree Delfrari, territory manager – Southeast: Delfrari has more than seven years of experience with NBM and was formerly media consultant East for GRAPHICS PRO. 

Ryan Applebaum, territory manager – Pacific & International: Applebaum has five years of experience with NBM and was formerly media consultant West for GRAPHICS PRO. 

“I consider our sales team to be an elite group of professionals who have mastered their products, the industry, and their clients — this shift allows each of them to drill down with clients, matching their needs with our terrific suite of marketing solutions. For our clients, this offers a simple approach with one key sales contact who knows them inside and out,” says Kochevar. 

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

View all articles by Marie Fennema  

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