Do I need to have my offerings available somewhere online?

If potential customers can’t find your business online and on social media, you may as well not exist. They’ll find other apparel decoration professionals who are online. People are more and more comfortable buying online, and the need and desire to order “local” is being overwhelmed by people’s need for a solution now, so they can move on to the next thing on their list.

The apparel decoration professionals that take the time to have a positive, consistent, visible presence online and stay in contact with their customers are winning the sales game.

—National Network of Embroidery Professionals