Custom Ink names three execs to leadership team

Custom Ink, a provider of custom products and apparel for organizations, groups, and businesses, named three experienced executives to its senior leadership team.

Experienced cross-industry executive Phil Auerbach has joined the company as chief marketing officer (CMO), longtime Custom Ink finance executive Justin Swietlik has been promoted to chief financial officer (CFO), and internal leader Kane Posner has been appointed to a newly created role as senior vice president of strategy. All three will report to CEO David Doctorow.

Auerbach brings nearly 25 years of executive experience leading marketing and commercial operations across a wide range of industries, including healthcare, consumer technology, hospitality, and consulting. Among his roles, he served as chief commercial officer at Lindblad Expeditions, Bumble, and ClearChoice Management Services; chief digital and strategy officer at Dunkin’ Brands; and SVP/regional chief marketing officer at Caesars Entertainment. At Bumble, Auerbach led marketing and partnerships globally and played a key role in profitably scaling the business by over 50%.

In his new role at Custom Ink, Auerbach will be responsible for expanding the company’s customer base and increasing their engagement with Custom Ink while maintaining a strong commitment to customer experience, rigorous measurement, and overall economics.

“Phil’s strategic marketing leadership will be instrumental in Custom Ink’s continued success and profitable growth,” said Custom Ink CEO David Doctorow. “Phil brings a proven track record of positioning and building healthy brands through data-driven and digitally-oriented marketing strategies and creative development, which will be invaluable as we continue to build a world-class brand. I know Phil’s cross-industry background and deep expertise in commercial leadership, digital innovation, and customer strategy will help Custom Ink take our customer relationships and company growth to the next level.”

Swietlik, who joined Custom Ink in 2016, has held leadership roles across finance that have included financial planning and analysis, treasury, and strategic transaction activities. He played a critical role in executing the company’s 2019 investment by Great Hill Partners, as well as helping lead important capital-raising efforts and systems upgrades. Prior to Custom Ink, Swietlik served in key finance roles at Rigquipment Finance, Pivot Cycles, and Comerica Bank.

“Justin is a trusted leader and financial strategist who knows our business deeply,” said Doctorow. “I’m confident that he will continue to strengthen our financial foundation and play a central role in driving our next phase of growth.”

Kane will lead pricing, merchandising, strategy, and business operations. A versatile executive with internal and external experience in custom apparel and promotional products, Posner has led major initiatives in Custom Ink’s digital production expansion and sales channel strategy. Kane also brings significant finance and operations experience to his new position, including past roles as CFO of Wodify, COO of RushOrderTees, and director of strategic planning and analysis at alphabroder.

“Kane brings a unique combination of financial expertise, operational insight, and customer-centric thinking,” said Doctorow. “His leadership will ensure strong cross-functional alignment as we continue to optimize our strategic priorities and execution.”

Auerbach, Swietlik, and Posner join the industry-leading roster of experienced executives appointed to CEO David Doctorow’s senior leadership leadership team since the beginning of the year, along with Arthur Chapin as chief product, design, and technology officer, Bailey Rockwell Adrian as vice president, power buyers, Ben Litvinas as chief data and analytics officer, and Ryan Massimo as chief revenue officer.