Chris O’Connor named VP of business development at L2 Brands

L2 Brands, a headwear manufacturer known for its brands Legacy and Locale, announced a new leadership role as the company continues to grow.

With more than 25 years of experience in the promotional products industry, Chris O’Connor is the newly appointed vice president of business development.

O’Connor will work closely with President Marc Held and Chief Merchandising Officer Lisa Norris. In his new role, he will play a key part in driving continued growth and expanding the company’s footprint within the promotional products industry.

“I understand how important relationships are in this industry, and I am thrilled to be able to share my knowledge of the amazing Legacy and Locale lines with our customers to help grow their business with our products,” O’Connor said.

O’Connor began his career at the Advertising Specialty Institute in distributor sales. He later spent 16 years at Bodek and Rhodes — advancing from inside sales to national sales and managing key accounts — through its acquisition by alphabroder. Most recently, O’Connor served as vice president of sales at NC Custom for nine years before joining L2 Brands.

“We are thrilled to have Chris lead the charge in the promotional products industry,” said Held. “Chris’ expertise in sales leadership makes him the ideal choice to build this department from the ground up and drive our mission forward.”