Champion Athleticwear Partners with Don C to Drop Third Limited Edition Capsule

Champion Athleticwear, makers of athletic apparel since 1919, and Muhammad Ali Enterprises unveil the third limited-edition capsule in Champion’s Muhammad Ali Collection. To commemorate the 80th birthday of one of the greatest champions of all time, Champion tapped streetwear designer Don C to design the capsule that celebrates Ali’s illustrious career through the lens of pop culture from 1963-1972.

According to the company, the capsule fuses together key moments in Ali’s career, other tastemakers of the ’60s, Don C’s signature style, and the Champion brand ethos in a collection of reimagined boxing-inspired pieces in new designs and fresh colors. With Champion fabrics and materials sourced from Italy, the pieces feature intricate details, luxurious fabrics, iconic silhouettes, and Ali’s official signature.

“As the blueprint of the Be Your Own Champion spirit, Ali’s athleticism, activism, confidence, and dominance in the ring made him an icon,” says John Shumate, VP of brand marketing, Champion. “Decades later, Ali’s influence still resonates. He’s credited by some of today’s biggest athletes for defining swag, style, and what it truly means to be a champion and the Greatest Of All Time.”

“The opportunity to collaborate with Champion and commemorate Muhammad Ali’s 80th Birthday was a full-circle moment for me,” says Don C. “As a kid, I always looked up to Muhammad Ali as a world-class champion, both in the ring and in the community, and I wanted this capsule to represent how he continues to inspire fashion and culture in an elevated way.”

This third drop is a part of the multi-year partnership between Champion and Muhammad Ali Enterprises, owned by Authentic Brands Group (ABG) in conjunction with Lonnie Ali, a trustee of the Muhammad Ali Family Trust (MAFT), and includes global integration across Champion’s brand platforms. The collection is available in very limited quantities on the company’s website and at select United States retailers nationwide.