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Business and Marketing

Running a more profitable graphics shop: pricing, hiring and retention, sales, marketing, systems and leadership, and more.

  • newsletter
    Business and Marketing

    Create a Company Newsletter

    A word on quality newsletter content.
    Read More →: Create a Company Newsletter
  • Business and Marketing

    Building Brand Recognition for Awards Retailers

    Why is mobile marketing so important, specifically for the awards retailer?
    Read More →: Building Brand Recognition for Awards Retailers

  • Latest Business and Marketing News

  • Business and Marketing

    Let Prospects Find Their Way to You

    Not all marketing tactics need to be aggressive. Here's what you can do…
    Read More →: Let Prospects Find Their Way to You
  • Business and Marketing

    Keep Extra Equipment on Hand

    There's nothing worse than finding you have broken or severely worn equipment that needs replacing right away – and you don't readily have the parts to do so.
    Read More →: Keep Extra Equipment on Hand
  • Business and Marketing

    How to Reduce Last Minute Orders

    This is the easiest way to relieve your shop of a large amount of last minute orders…
    Read More →: How to Reduce Last Minute Orders
  • awesome graphics
    Business and Marketing

    Shop Snapshot: Awesome Graphics

    Rachel Stuckey's sublimation shop, Awesome Graphics, took off after attending THE NBM SHOW back in 2007. More on her story and why she'll be back again this year.
    Read More →: Shop Snapshot: Awesome Graphics
  • Lisa Higginbotham
    Business and Marketing

    A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham

    Lisa Higginbotham, president and owner of 5Star Awards, says she ended up in the awards industry by accident. Nineteen years later, she reflects on her career. 
    Read More →: A&E Asks Women in the Industry: 5 Minutes with Lisa Higginbotham
  • Business and Marketing

    In the Trenches: Paperboy Wonders

    I really was a paperboy, at the age of 12, and sold copies of our local daily from a green canvas bag swung over my…
    Read More →: In the Trenches: Paperboy Wonders
  • focus on the right factors
    Business and Marketing

    Focus on the Right Factors: Sublimation production costs

    If you're looking at just the cost of ink, paper, and substrates, your calculations may not be an accurate reflection of your production costs.
    Read More →: Focus on the Right Factors: Sublimation production costs
  • Business and Marketing

    Take Control of Your Online Reputation: How to handle bad reviews

    While you have a small chance of preventing bad reviews, you do have ways to manage them with the goal of fending off any damage they might create.
    Read More →: Take Control of Your Online Reputation: How to handle bad reviews
  • Business and Marketing

    Shop Talk: How to communicate properly with your customers

    A few helpful reminders on etiquette that you can take into every interaction that happens in your shop.
    Read More →: Shop Talk: How to communicate properly with your customers
  • Business and Marketing

    Better Work Space, Better Workflow

    A more productive environment depends on an efficient work space layout. Consider these suggestions and refine areas of your shop as needed.
    Read More →: Better Work Space, Better Workflow

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