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Business and Marketing

Running a more profitable graphics shop: pricing, hiring and retention, sales, marketing, systems and leadership, and more.

  • Believe it or not, balanced coaching is a cousin to recognizing good effort.
    Business and Marketing

    A Word on Balanced Coaching

    Chances are we’ve all expressed appreciation to our team members for outstanding work. Believe it or not, balanced coaching is a cousin to recognizing good effort. But…
    Read More →: A Word on Balanced Coaching
  • reach new customers
    Business and Marketing

    5 Big Talking Points on How to Reach New Customers

    'How can I reach new customers and gain new clientele?' It's a question shops are asking themselves quarter after quarter
    Read More →: 5 Big Talking Points on How to Reach New Customers

  • Latest Business and Marketing News

  • workflow tips
    Business and Marketing

    Hidden Workflow Tips

    Marshall Atkinson shares 10 tips for getting more work produced per day
    Read More →: Hidden Workflow Tips
  • screen printing rules
    Business and Marketing

    Making Rules for Your Shop

    Find out what you should include in your shop's terms and conditions. 
    Read More →: Making Rules for Your Shop
  • Collaboration and Community with Marshall Atkinson
    Business and Marketing

    Making Friends with Competitors: Collaboration and Community with Marshall Atkinson

    Jeanene Edwards, VP of activewear marketing and merchandising for Fruit of the Loom and JERZEES, interviewed Marshall Atkinson on connecting and collaborating with other decorators
    Read More →: Making Friends with Competitors: Collaboration and Community with Marshall Atkinson
  • Business and Marketing

    Best Practices for Brand Application

    Find out how to take your branding plan and put it into action. 
    Read More →: Best Practices for Brand Application
  • branding
    Business and Marketing

    How to Build a Brand Brief

    Your brand is much more than the colors of your logo
    Read More →: How to Build a Brand Brief
  • buying used screen printing equipment
    Business and Marketing

    Things to Look Out for When Buying Used Equipment

    Take the time to conduct proper research and inspection, and you'll be on your way to finding your next workhorse.
    Read More →: Things to Look Out for When Buying Used Equipment
  • Business and Marketing

    Pricing for Engraved Products to Satisfy You and Your Customer

    Remember: you can't make a profit if the customer isn't happy.
    Read More →: Pricing for Engraved Products to Satisfy You and Your Customer
  • Business and Marketing

    Define and Refine: Guidelines for a successful journey in the personalization business

    Use these guidelines to gauge your shop's initial success. Then, ask yourself a few things…
    Read More →: Define and Refine: Guidelines for a successful journey in the personalization business
  • financial
    Business and Marketing

    Financial Steps for Replacing a Laser Part

    Reduce the stress of the eventual point of having to replace laser parts.
    Read More →: Financial Steps for Replacing a Laser Part
  • Business and Marketing

    Ways to Market Your Laser Company

    The proof is in the end result.
    Read More →: Ways to Market Your Laser Company

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