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Business and Marketing

Running a more profitable graphics shop: pricing, hiring and retention, sales, marketing, systems and leadership, and more.

  • market positioning
    Business and Marketing

    Market Positioning and Why You Need It

    Have you carved out a place where you can say you are unlike anything else out there?
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  • Top words in marketing
    Business and Marketing

    The 5 Strongest Words in Marketing

    You need a quick marketing message that captures attention and leaves an instant impression
    Read More →: The 5 Strongest Words in Marketing

  • Latest Business and Marketing News

  • Handmade Kreations
    Business and Marketing

    6 Steps to Get You Connected With Your Customers on Instagram

    Learn how to use Instagram to promote your shop and interact with customers
    Read More →: 6 Steps to Get You Connected With Your Customers on Instagram
  • budget calendar
    Business and Marketing

    Make Budget Cycles Work for You

    Understand the business budget cycle and unlock hidden deals
    Read More →: Make Budget Cycles Work for You
  • Business and Marketing

    Issue Preview: How-To Help

    Here's a preview of what you can find in GRAPHICS PRO February
    Read More →: Issue Preview: How-To Help
  • customer data
    Business and Marketing

    A (Form)ula for Success: Insights on Collecting Customer Data

    The customer input form is a double-edged sword. It can be the best method of gathering useful information to calculate customer profiles, compile email distribution…
    Read More →: A (Form)ula for Success: Insights on Collecting Customer Data
  • work from home parents
    Business and Marketing

    A Word on Navigating Your Customers’ New Needs

    Have you considered how you can accommodate clients with kids?
    Read More →: A Word on Navigating Your Customers’ New Needs
  • Train your customers to do business
    Business and Marketing

    Train Your Customers to Do Business with You

    Your customers need to be told how to do business with you. It’s your job to control the experience while offering opportunities for your customers…
    Read More →: Train Your Customers to Do Business with You
  • motivating shop employees
    Business and Marketing

    8 Smart Ways to Motivate Employees in Q1

    When COVID-19 restrictions began in spring 2020, experts predicted that nothing would be the same for quite some time. As the first quarter of 2021…
    Read More →: 8 Smart Ways to Motivate Employees in Q1
  • break from your business
    Business and Marketing

    It’s OK to Set Boundaries for Your Business

    Take a day off. Schedule it. Publish it. Tell your customers about it. Economists refer to it as Artificial Scarcity not because your business needs…
    Read More →: It’s OK to Set Boundaries for Your Business
  • business challenges
    Business and Marketing

    5 Tips for Small Businesses Navigating Difficult Times

    It goes without saying that the current environment is hitting many small businesses hard. Still, there are steps small business owners can take to navigate…
    Read More →: 5 Tips for Small Businesses Navigating Difficult Times
  • online business
    Business and Marketing

    Small Business Owners: Take Advantage of the Chaos

    We are experiencing a generational crisis: riots, protests, depression, anxiety, stock market volatility, political gridlock, pandemic—the list goes on and on. This chaos is a…
    Read More →: Small Business Owners: Take Advantage of the Chaos

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