BERNINA of America Launches Instagram TV Channel

BERNINA of America, a manufacturer of sewing, embroidery and quilting machines, announces the launch of its new Instagram TV (IGTV) channel. The company says the video series gives its followers “the content to help them get the most out of their BERNINA sewing and embroidery machines.”

BERNINA’s IGTV channel provides viewers with tips and tricks from an experienced BERNINA educator, including the coverage of topics like needles, marking tools, stitch places, and presser feet. Twice a week, viewers can watch new videos on the channel. The company encourages followers to ask questions in the comments and suggest future video topics.

“We are thrilled to share our new IGTV series with our Instagram followers,” says Connie Fanders, director of education at BERNINA of America. “The videos are intended to teach viewers about essential BERNINA tools and accessories for sewing and embroidery machines. Ultimately, we hope this content, along with the newly launched BERNINA Made to Create Studio, will inspire our community to stay creative during this challenging time.”

Find the IGTV series on BERNINA of America’s Instagram page.