BELLA+CANVAS named official blank apparel provider for Coachella 2026

BELLA+CANVAS, a manufacturer of blank apparel, will serve as the official blanks provider for the Coachella Valley Music and Arts Festival 2026 merchandise program.

“As the official blanks provider for Coachella, we’re proud to be the foundation behind the merchandise tied to such an iconic cultural moment,” said Megan Spire, VP of marketing and sales at BELLA+CANVAS. “This partnership goes beyond product; it’s about shaping the pieces people connect with, keep, and carry forward as part of their experience.”

As part of the partnership, BELLA+CANVAS will be embedded directly into the Coachella merchandise ecosystem, with official products featuring a custom “printed on BELLA+CANVAS” neck label, an intentional marker of the brand behind the merchandise fans keep as a wearable memory.

Extending beyond the product itself, BELLA+CANVAS will debut an immersive brand experience on-site across both festival weekends, bringing to life the evolution of Coachella merchandise through a design-forward, walk-through environment inspired by a “Museum of Merchandise.”

Titled “Coachella Merchandise: Then and Now,” the experience is a retrospective of Coachella over the years. According to the company, the activation reimagines nostalgia as a catalyst for new expression, inviting attendees to explore iconic merchandise from past festivals while creating something entirely their own. Through interactive storytelling, archival inspiration, and live customization with Coachella designs on BELLA+CANVAS blanks, guests will leave with a personalized piece of festival history.

“Festival merchandise has evolved beyond apparel into memory, identity, and cultural currency,” stated the company in a press release. “Through this partnership, BELLA+CANVAS reframes the role of the ‘blank,’ not as a starting point, but as the canvas behind the shared moments that define festival culture.