Avery Dennison Brings Wrap Like a King Challenge Back for 2021

Avery Dennison Graphics Solutions announces the return of the Wrap Like A King Challenge. This year’s vehicle wrap competition runs from Sept. 1 to Oct. 31. A concept called “Local Edition” is new this year, with awards for 12 regional Wrap Kings and three continental Wrap Kings and Queens.

Beginning Sept. 1, wrap installers from over 40 countries are invited to submit their best full-print or color-change vehicle wrapping projects.

“In 2019, over 150 installers entered the challenge,” says Abby Monnot, Avery Dennison Graphics Solutions. “It’s great to be back. Wrap Like a King is an excellent opportunity for installers to showcase their best work. Their projects will be judged by a global jury for the chance to win thousands of dollars in prizes and be recognized by peers and customers.”

The combined prize packages for 2021 regional and continental winners exceed $30,000. The three continental winners are also invited to select a charity to receive a $1,000 donation in the winner’s name.

“Giving back to the community is important to Avery Dennison. We are thrilled to extend this to the communities of the three winners of the Wrap Like a King 2021 competition,” adds Monnot.

Wrap Like a King details

Applicators from 12 different geographic regions can participate, including the United States, Canada, Europe, the Middle East, Northern Africa, and the APAC Region (Australia, New Zealand, China, and South Africa).

Participants can enter any project that uses Avery Dennison Supreme Wrapping Film, the Conform Chrome series, MPI 1105 Digital Wrapping Series, or a combination of car wrap films.

Judges will select 12 regional Wrap Kings, each winning about $2,000 worth of personalized marketing materials and Avery Dennison products. These winners will then compete across three continents: Europe & MENA, North America, and APAC.

The three Continent Winners will be announced online on Nov. 26 via the social media accounts linked to the participating Avery Dennison regions.

Judges for the competition include Justin Pate, Penelope Garrido Milla, Qian Li, Dariusz Tondera, Molly Waters, Peter Wright, and Sarel Krüger.

Find more information about the competition at wraplikeaking.com.