Atlantis Headwear partners with La Direttissima

Atlantis Headwear, a provider of sustainable headwear, partnered with La Direttissima to create the official hat for contestants. The iconic mountain race is held annually in Trento, Italy, just two hours from Venice.

From Aug. 22-24, Trento became a vibrant stage of sport and community. Over three days, participants took on four races, including night runs, each designed to test endurance and spirit. The event featured a 10-kilometer course with 1,000 meters of elevation gain, and a 13-kilometer course with 1,300 meters of ascent, both climbing directly from the city center to the summit of Monte Bondone. Known for its steep gradients and technical terrain, La Direttissima is a true celebration of challenge, resilience, and connection with nature.

“Sharing a deep respect for the outdoors and a commitment to sustainability, La Direttissima found in Atlantis the ideal partner to design a cap that embodies the spirit and adventure of the event,” stated the company in a press release.

To merge aesthetics, performance, and responsibility, Atlantis selected a cap crafted from recycled polyester and elastane, a lightweight, durable, and comfortable design made for those who move with freedom and respect.

“More than an accessory, this cap stands as a manifesto for conscious living, where performance meets sustainability,” Atlantis stated.