AS Colour partners with South by Southwest

AS Colour announced that it is the official merchandise partner for South by Southwest (SXSW) 2025. Known for blank apparel, AS Colour is excited to bring merchandise that is “built to last for artists and festival goers alike.”

With this new partnership, in March 2025, SXSW will bring a new and improved merchandise offering for all attendees. According to the company, it will be elevating its merch game with more choices and better quality products.

“South by Southwest has long been a gathering place for creative minds across music, film, and culture. At AS Colour, we focus on creating premium apparel that serves as a blank canvas for self-expression, making this partnership a natural fit,” stated the company.

SXSW 2025 runs from March 7-15 in Austin, Texas.

“With this collaboration, we’re offering more than just apparel; we’re creating pieces designed to serve as meaningful mementos of an extraordinary event,” concluded AS Colour.