Three in Sign and Digital Graphics Industry Named to ‘Women of the Channel’ List
Honorees named to the list are selected based on criteria such as professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
CRN, a brand of The Channel Company that covers information technology news and events, has named three in the sign and digital graphics industry to its 2019 Women of the Channel list.
The list recognizes leaders in all facets of the IT channel ecosystem, the company says.
Patty O’Brian, director of commercial sales at Long Beach, California-based Epson America, made the list. As director of commercial sales, O’Brian drives demand for Epson products in the channel, defining a sales strategy, aligning sales efforts, and identifying efficiencies within Epson’s channel business to accelerate revenue growth. Her experience includes more than 35 years in the industry.
CRN says its editors choose the list from a wide variety of channel leadership applicants and select the final honorees based on criteria such as professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
Chicago-based NEC Display Solutions, a provider of commercial LCD displays and monitors as well as digital and multimedia projectors, has two of its employees on the 2019 Women of the Channel list: Jennifer Cheh, senior vice president of marketing, and Betsy Larson, senior vice president of sales.
Cheh has more than 20 years of experience in the technology business developing successful marketing strategies, guiding marketing operations and increasing customer demand. Her role is to provide leadership to the marketing team in business-to-business (B2B) marketing, and develop marketing strategies, programs and initiatives to generate demand for display solutions.
Larson’s background includes 24 years in the channel industry, the majority of which she has spent in various positions with NEC. She has spurred improvements and innovation to the company’s partner programs, including creating additional margin incentives, increasing vertical-selling tools and enhancing resources where resellers obtain NEC pricing and promotions, the company says.
To see the full 2019 Women of the Channel list, visit www.CRN.com/WOTC.
Author
OUR DIGITAL PARTNERS
