Sublimated Outdoor Signage: Offering a realistic pitch

The truth is, products intended for the outdoors will not last forever.

March 29, 2018 Commercial and Lighted Signs David Gross, Charlie

Don’t oversell the attributes of products that are placed outdoors because they will fade over time. Ask your sublimation partner/distributor about a product’s outdoor life expectancy so that you can pass this information on to your customers. For example, ChromaLuxe offers EXT Metal Prints that is UV-rated for up to three years outdoors. This information is valuable to ensure you are offering a realistic picture to clients.

-David Gross, Condé

Authors

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David’s goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at [email protected].

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