Selling to the Corporate Awards Market
What you need to know about current and ongoing trends in this market.
The corporate awards market has shrunk a little, with fewer organizations thriving the way they were pre-2008. However, there is still a substantial market available. I think that a lot of organizations have been forced to work with a smaller budget for their recognition programs. For those who are marketing to these organizations, it is necessary to have a wide selection of products that fit several price ranges.
Piano-finish plaques, solid walnut plaques, mirage acrylics, impress acrylics, floating glass plaques, black pedestal crystal, and art glass are some popular product lines for the corporate market.
-Mike May, JDS Industries
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