SanMar to acquire BELLA+CANVAS

BELLA+CANVAS has entered into a definitive agreement to be acquired by SanMar Corporation, the company announced in a press release Monday. BELLA+CANVAS will continue to operate as an independent brand. Megan Spire, a long tenured BELLA+CANVAS executive, will remain executive vice president and will lead the brand.

“As the fashion leader in the industry, BELLA+CANVAS has earned the trust and respect it holds today,” said Jeremy Lott, president and chief executive officer of SanMar Corporation. “Our commitment is simple: give BELLA+CANVAS the focused ownership and resources it needs to keep doing what it does best and to deliver even more of what the market expects from this exceptional brand.”

“My co‑founder and I spent nearly three decades building BELLA+CANVAS into a brand that defines the premium category,” said Danny Harris, co‑founder of BELLA+CANVAS. “As we looked for the right next chapter, it was critical to find an owner that would champion the brand’s DNA and build on what has made it a leader; delivering the highest‑quality fashion blanks with manufacturing integrity and an unwavering ethos of being different. SanMar believes deeply in this brand and is uniquely positioned to support its growth through inventory depth, service, and operational excellence. The BELLA+CANVAS legacy lives on, and I can’t wait to see what comes next.”

“It was paramount to my partner and me that BELLA+CANVAS joins a privately held, family‑owned company rather than private equity,” said Marco DeGeorge, co‑founder of BELLA+CANVAS. “We know SanMar will be exceptional stewards of the brand and of the BELLA+CANVAS team who continues to shape it today.”

BELLA+CANVAS products will continue to be sold through authorized wholesale distributors nationwide.

“BELLA+CANVAS has always operated with a simple conviction: the people who print, decorate, and sell our products deserve the best blank apparel in the world,” said Megan Spire, executive vice president of BELLA+CANVAS. “That belief is not changing. With focused ownership and additional investment behind the brand, we will be able to bring more newness, more innovation, and an even stronger commitment to the partners who make BELLA+CANVAS what it is while staying true to who we’ve always been. I have never been more excited to lead this brand.”