Reflect Adds to Executive Leadership Team

Richardson, Texas-based Reflect, a company specializing in place-based digital media, including signage and interactive displays, announces the addition of Bob Sanders as executive vide president of sales.

In his new role, Sanders will be responsible for the company’s strategic business development and client relationship management.

Prior to joining Reflect, Sanders was most recently CEO for Axiom Sales Force Development, a leader in sales productivity improvement. Sanders was a part of Axiom’s leadership team for more than nine years.

His background in executive management, process improvement and sales allows him to bring more than 25 years of experience to Reflect’s leadership team, says Lee Summers, CEO of Reflect.
“We are very excited about Bob joining the team, he brings a very high level of professionalism to match his passion for business development,” Summers says. “He will serve our current and future clients well. Our executive team is complete and primed for the industry growth we all expect in the coming years.”

Reflect’s digital signage solutions power more than 400,000 digital screens in more than 35,000 locations around North America.

“The quality of Reflect’s solution, the expertise of the entire team, and their collective passion for impacting customers makes this an incredibly exciting opportunity,” Sanders says.