Out-of-Home Company Billups Acquires MacDonald Media

Portland, Oregon-based out-of-home advertising company Billups announces its acquisition of New York City-based MacDonald Media.

The company says its acquisition closely follows its purchase of Russ Media in late 2019. Billups’ growing footprint now covers 16 U.S. markets and has nearly 120 employees. Financial terms of the transaction were not disclosed.

MacDonald Media has been providing out-of-home advertising to brands and advertising agencies for more than 22 years. Its offices in New York, Portland and Los Angeles, along with more than 20 MacDonald Media employees, will now become part of the Billups team, the company says.

“We are thrilled to partner with the MacDonald Media team to bring us closer to our goal of creating an exceptional resource for brands and agencies to discover the power of out-of-home media,” says Billups’ founder Ben Billups.

“I couldn’t be more excited about collaborating with the Billups team and incorporating their evidence-based approach into our offering,” adds MacDonald, her company’s president and CEO. “Combining the inherent strengths of both companies will certainly elevate our collective ability to bring out-of-home media to life for our clients.”

Billups is celebrating its 17 year in business in 2020.