How to Market American-Made Goods to Niche Customers
Hint: it’s not necessarily about the products these groups want but what it takes to make them.
Those looking for custom-manufactured medals, lapel pins, or bottle openers are all good candidates for American-made goods. Ordering those items overseas takes weeks, so you can use that in your marketing tactic. Point out to your customer that often these items are higher quality and carry faster delivery times, sometimes as fast as two to three days. In a society where speed is the name of the game, this advantage is key.
-Vince Frank, Catania
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