Featured Project: Heralding the Return of a Beloved Character
JCDecaux is one of the world’s largest out-of-home advertising companies, but they also do work indoors.
Paris-based digital advertising company JCDecaux‘s North American branch was tapped earlier this year by the Walt Disney Co. to promote the premiere of the new film, “Mary Poppins Returns!”
The campaign ran for four weeks on the company’s digital street furniture in Chicago and one week on JCDecaux’s digital billboards. Given that it was January in the Windy City, special weather-sensitive technology was used so that the ad’s content changed when the weather changed.
A campaign also ran for five weeks at John F. Kennedy International Airport in New York City. In that case, giant wall wraps were used along with digital screens to get people jazzed about the return of the magical nanny.
Author
OUR DIGITAL PARTNERS
RELATED ARTICLES
Every holiday order needs a place to go
Prepare your shop to keep its promises.
Canvas, fine art & photo papers: Matching the media to the project
A practical look at the three big categories & what each does…
5 questions with Rachel Newman
Rachel Newman joined L.A.T. Apparel in March 2024 as chief commercial officer…
The holiday rush should not be a surprise
Christmas has been remarkably consistent about showing up in December. The fourth…