Elevate Textiles Appoints President and CEO

CHARLOTTE, N.C.-Elevate Textiles, a provider of textile solutions, appoints Per-Olof Loof as president and chief executive officer of the company.

Brandon Crawley, principal at Platinum Equity who served as Elevate’s interim global CEO, says the company has been working to drive growth across all of its brands including American & Efird, Burlington, Cone Denim, Gütermann, and Safety Components. According to Crawley, Loof brings the passion and drive Elevate Textiles needs.

With 30-plus years demonstrating strategic leadership, Loof has held various CEO and VP positions across multiple industries and sectors. Mostly, his experience is within technology, innovation, and multinational operations. Most recently, he served as CEO of Kemet Electronics Corporation for 13 years. He also held prior CEO positions at Sensormatic Electronics Corporation and AT&T Istel, as well as a role as senior vice president for NCR and vice president of sales and marketing for Digital Equipment Corporation.

“Elevate brands and operations have tremendous market credibility and the right offerings with leading innovations, sustainable solutions, and unprecedented product and operational expertise to advance our industry leadership,” Loof states in a press release. “I am thrilled to join the Elevate team and look forward to working with our employees, customers and other partners worldwide to build on our strengths and drive the company to even greater levels of success.”

Launched earlier this year, Elevate Textiles was born out of the integration of American & Efird (A&E) and International Textile Group under the leadership of Platinum Equity. Elevate Textiles and its collection of portfolio brands, serve 25,000 customers in over 100 countries and across six continents via a global footprint that includes 37 facilities and more than 15,000 workers. According to the company, it focuses on operational excellence, innovation, and environmental sustainability, with an integrated approach to supply chain, R&D, and procurement.

For more information on Elevated Textiles, visit www.elevatetextiles.com.