BrightSign Announces Partnership with AdMobilize

Los Gatos, California-based digital signage media player manufacturer BrightSign announces a partnership with Miami-based AdMobilize, an “audience intelligence” company serving the digital signage industry.

AdMobilize’s products power digital out-of-home and retail networks with real-time, fully anonymous audience intelligence. Under the partnership, which has been more than a year in the making, BrightSign Series 3 and 4 XT, XD and HD expanded I/O digital signage media players now support AdMobilize audience intelligence software.

“The ability of AdMobilize to anonymously measure engagement with sophisticated computer vision technology on BrightSign players is a testament to the work both teams have put into this integration,” says Jeff Hastings, BrightSign CEO. “This all-in-one solution integrating intelligence and a CMS of choice with our player hardware is ideal for our retail and DOOH customers.”

Adds Rodolfo Saccoman, CEO/founder of AdMobilize, “Most marketers today have little knowledge regarding how consumers are interacting with their brand in the real world. Over the past 18 months, we have seen a massive influx of end users demanding physical-world engagement data in order to make the experience for their customers more intuitive, relevant and interactive. Together with BrightSign, they can now do that at scale and with a complete turn-key solution, all while ensuring total privacy protection.”

With BrightSign hardware now supported, only a simple USB camera sensor needs to be added to activate the application, the companies say.