Big Frog Custom T-Shirts & More Celebrates Round Rock Grand Opening

Owner Horacio Ochoa celebrated the opening of his new store, Big Frog Custom T-Shirts & More of Round Rock, in historic downtown Round Rock, Texas, with a VIP ribbon-cutting ceremony and celebration on Feb. 15.

Festivities included representatives from the Round Rock Chamber of Commerce, invited local downtown business owners and city representatives, and a 20% discount to guests on any order placed that day.

Big Frog of Round Rock had the soft opening on Jan. 17 for its shop featuring 1,800 square feet of retail and office space. It’s situated directly across from the Round Rock historic district’s iconic water tower.

“We selected this downtown location because we want to become an integral part of this vibrant community,” said Ochoa. “We immediately received a warm welcome and an outpouring of candid positive support. I knew right then that we found the perfect neighborhood. We look forward to fostering more collaborations and building friendships with our neighbors.”

With the launch of the Round Rock location Ochoa, who also owns the 1,600-square-foot Big Frog of Northwest Austin shop, is now a multi-unit Big Frog franchisee. Together with his Store Group Manager Jill Bonifield, they bring over a decade of experience in the custom apparel business. Their full-service custom apparel decorating shop provides “un-frog-ettable” services, including Direct-to-Garment (DTG) printing, direct-to-film (DTF), embroidery, and more.

Before joining the Big Frog family, Ochoa spent more than two decades in marketing for prominent consumer product and tech companies like Quaker Oats, Pepsi, and Microsoft.

While living in Seattle, Ochoa and his family wanted to return to the Austin area, having lived there previously during business school. They found in Round Rock, north of Austin, the more intimate community they wanted to call home. In 2018, they moved to Round Rock, where he, his wife, and their two teenage sons quickly established deep roots.

Co-Founder, President, and CEO Tina Bacon-DeFrece of Big Frog Franchise Group congratulated Ochoa, stating, “Round Rock now has a tremendously capable business owner who will undoubtedly make a positive impact on the downtown community through his Big Frog shop for a very long time.”

Ochoa and Big Frog of Round Rock are proud members of the Greater Austin Hispanic Chamber of Commerce, the NW Austin Chamber of Commerce, and the Round Rock Chamber.