Atlona Appoints Sales Manager for its ‘TOLA’ Region

San Jose, California-based Atlona, a global provider of audio-visual distribution solutions to a variety of industries, including retail, announces the appointment of Craig Childs as regional sales manager for its “TOLA” region-Texas, Oklahoma, Louisiana and Arkansas.

A Certified Technology Specialist (CTS) in professional AV technology, Childs will also manage relationships with regional partners that sell and install Atlona solutions. He will be based in Dallas and report to CEO Ilya Khayn.

Childs brings nearly 25 years of industry experience to this new role. He covered that region of the country for Middle Atlantic Products, and while at that job earned the 2017 Legrand North America Circle of Excellence Award for outstanding sales achievement. Middle Atlantic is the commercial AV division of Legrand.

Childs also worked for Crestron and for Dana Innovations, the parent company for Sonance, iPort and TRUFIG, for eight years.

“I look forward to capitalizing on the success that Atlona has had in the TOLA region by developing new residential and commercial accounts, and providing excellent customer service to established customers,” says Childs. “I will leverage my extensive commercial AV sales experience to drive my ambitious sales goals, as well as the strong relationships I have built with corporations, universities, systems integrators, consultants, and others throughout the region. The common denominator is that these organizations all require reliable AV solutions that enhance collaboration and communications.”