Alphabroder’s Prime Line Launches Source Abroad Apparel

Prime Line, the hard goods division of alphabroder, a supplier of branded apparel and accessories in North America, announces the launch of Source Abroad Apparel.

Source Abroad Apparel is the custom, overseas arm of alphabroder | Prime Line. According to the company, it offers production ideation and creation, SA Express 30-day turn, protection from global logistics crisis, reduced pricing, and complete project management.

Prime Line says Source Abroad Apparel allows customers to create an original layout from eight silhouettes ranging from T-shirts to polos and fleece. Starting with a blank canvas, customers can then select a PMS color to match their brand, choose accent colors, decoration locations, etc.

“We have created an easy-to-use step-by-step platform that allows our customers to create unique pieces built to any brand’s guidelines,” states Marc Held, SVP of sales for alphabroder’s Prime Line. “We believe that this offering will only enhance what we can do for our customers.”

Andrew Brodey, vice president of global sourcing, adds, “If you can dream it, we can customize it. I am really looking forward to seeing all the original pieces that are created.”