Alliance Franchise Brands debuts new training facility

Alliance Franchise Brands, a franchisor of marketing, print, signage, and visual communications services, recently unveiled its new training facility in Hanover, Maryland, with a hands-on educational program led by 3M Graphics Authorized Trainers.

“3M is proud to partner with Alliance Franchise Brands in delivering our ‘Intro to Windows, Walls & Floors’ installer class,” said Rebecca Cron, 3M representative. “3M Authorized Trainers Jen and Steve Carney were joined by 3M Representative Rob Iorlano to train 12 attendees on product specification and application techniques needed for successful building graphics. By Alliance Franchise Brands investing in education and development, Franchise Members are prepared to offer their customers even more ways to enhance their facilities with 3M Graphic Films.”

The immersive “Windows, Walls & Floors” session brought together signage and graphics franchise members from across the Alliance Franchise Brands network for a full day of personal, skill-building instruction focused on 3M’s graphic films. Participants practiced installation techniques across multiple real-world applications, including smooth and textured walls, windows, and floors, providing attendees with practical experience essential for achieving high-quality, durable results.

“The launch of our new training facility in Hanover represents our ongoing commitment to supporting Franchise Members,” said Jessica Eng, executive vice president of marketing and business development at Alliance Franchise Brands. “This space allows us to deliver even more advanced learning experiences that strengthen the technical expertise of our franchise members and their teams. By working with respected industry instructors, we’re giving our centers access to the latest techniques and technologies that will ultimately help them expand their service offerings and better serve their clients.”

Following the success of the Hanover session, Alliance Franchise Brands also held a “Windows, Walls & Floors” training in October in Saline, Michigan, further expanding opportunities for franchise members across its network.