Alliance Franchise Brands 2025 ‘Oceans of Opportunity’ convention

Alliance Franchise Brands, an international franchisor in marketing, print, sign, and graphics communications services, recently hosted its annual convention and trade show in Daytona Beach.

Held from March 17-19 at the Hilton Daytona Beach Oceanfront Resort, this year’s convention — themed “Oceans of Opportunity” — united Franchise members and support teams for three days of educational sessions, panel discussions, and networking opportunities. The event featured breakout sessions on sales, hiring, leadership, and more, along with a full-day trade show where attendees connected with supplier partners, explored new technologies, and discovered business-building products and services.

“Our annual convention embodies the spirit of collaboration and growth that defines our network,” said Lisa Buehler, president of marketing and visual communications brands at Alliance Franchise Brands. “Oceans of Opportunity allowed our franchise members to dive into eye-opening learning experiences, network with peers, and explore new ways to drive their businesses forward.”

Every year, the Alliance Franchise Brands convention provides an opportunity for the company and attendees to give back to a local charity. For the 2025 gathering, the company partnered with Halifax Humane Society, a non-profit open-door shelter based in Daytona, Florida. During the convention, franchise members had the chance to make dog and cat toys to support the shelter, and some furry friends from the humane society made a special appearance.

This year’s keynote speaker, innovation expert Josh Linkner, captivated attendees with his presentation titled “Innovation in the Age of AI.” Drawing from his 30+ years of technology expertise, Linkner shared insights on unlocking the synergies between AI and human potential for next-gen engagement, growth, and profitability.

During the convention’s annual gala reception and awards dinner, the company honored several franchise members and leaders in the network, recognizing team members with prestigious awards for sales, customer satisfaction, and marketing achievements.