Drive Sales & Increase Recognition With Goal-Setter Awards

Awards for major milestones like years of service and sales goals will always have their place. But organizations have learned it’s also crucial to highlight everyday successes — the ones that propel individual motivation and team engagement while keeping recognition top of mind for everyone. This is where crystal goal-setter awards come in.

Goal-setters are a win-win for trophy retailers as well as customers who want to foster positive cultures with an emphasis on frequency and immediacy. Each piece sets the stage for organizations to regularly spotlight their people and sets you up for ongoing sales opportunities. Here’s how.

Building blocks to success

A goal-setter award, like the pictured pieces designed by Crystal D, begins with a main piece that features an optically clear etching panel ready for text, logos, or graphics. Colored blocks are then added over time to represent incremental progress or feature the names of individuals, teams, or locations.

Each goal-setter comes with one customized block included, and additional blocks can be ordered ad-hoc, as needed (or even ahead of time, in anticipation). These blocks are an economical option, too, versus producing full-scale individual awards every time.

Keep in mind that goal-setters can accommodate deep-etch and color-fill imprints, and the blocks are available in a range of colors to coordinate with branding and themes. All of this can be shipped out in just six to eight business days after the art and customization are approved.

Many trophy shops like having sample goal-setters on hand to show customers. Let them experience for themselves the heavy, solid construction, and see the gleaming way these customizable awards display people’s contributions.

Goal-setters in action

Aside from major milestones, here are some examples of how goal-setters help provide a means for continual recognition.

Recognizing donors — Asking for funds isn’t easy, and when generous people step up to help, organizations use this award to thank them. The goal-setter can be displayed during a campaign to show the progress toward a goal, or after a campaign to celebrate the finish. It’s a beautiful way to show gratitude and display every donor’s name as a show of appreciation.

Customer reviews — Knowing how important word-of-mouth recommendations are, employers use this piece to trumpet their people who are named in ratings and reviews submitted on social media, in surveys, through email, and over the phone. Each of these instances helps companies share good examples with their teams and reinforce what top-notch service looks and sounds like.

Leadership behaviors & company values — The best organizations identify desirable leadership behaviors and hold to strong company values. The very best organizations know how to recognize people who embody them. Goal-setters heralding a person’s dedication to living out these traits serve as a point of reflection and positively reinforce positive expectations for everyone who sees it. These awards are a source of pride for every individual who receives one.

Employee of the month — No more photos tacked to a wall here! Goal-setters add a level of honor and pride, the same characteristics that organizations look for in their employees. Brand the base with colors and text, then watch employees be delighted each month when a block is added as another person is honored for how they carry themselves at work, support their coworkers, and contribute to the overall organization.

Franchise awards — Large companies can have a huge presence across regions or even continents, but localized recognition is the sweet spot. Corporate offices use franchise-specific incentive programs to drive friendly competition among stores and restaurants close in proximity to one another, as well as to serve up stats about who is leading in different territories or regions.

Collegiate sporting titles — Higher education institutions like to celebrate their wins in athletics, and a goal-setter that literally racks up championship titles is a visual stunner. This option also offers up a sport-agnostic approach and can be displayed in cases on campus or even on the athletic director’s desk. Whether for recruiting or retention, goal-setters for sports make a great impression.

Real estate agents — The market is hot for houses, and so is the market for finding a real estate agent. When prospective buyers or sellers catch a glimpse of how many homes their agent has worked on, confidence in their realtor’s expertise grows — and then, so does business. Some offices also use goal-setters to cheer on agents’ sales either month to month or quarter to quarter.

Product or project completions — Teamwork makes the dream work. Often it means employees are dedicating themselves to planning for weeks, months, or even years on end. Leaders should be purposeful about not letting that time and energy go unappreciated. Goal-setters can chronicle the types of projects a team diligently finishes or the products a department proudly launches. And over time, you don’t just see the work evolve — you see morale take off, too.

The big stuff still matters

Using awards as a tool for everyday engagement is incredibly meaningful, and they still wonderfully complement programs that honor landmark accomplishments. Demand continues to be strong for goal-setters that represent employees’ tenure and the wins they have achieved in their roles, so it’s always a popular option for employer customers who want to articulate and celebrate their appreciation in a beautiful way. GP