Nickelytics Acquires TRUCKADS

Nickelytics, a provider of vehicle wrap advertising campaigns, announced the successful acquisition of TRUCKADS, a truck-side advertising and fleet graphic services company.

According to Nickelytics, this strategic move significantly enhances its capabilities and reach within the mobile out-of-home advertising market.

“This acquisition marks a transformative moment for both Nickelytics and TRUCKADS” said Judah Longgrear, CEO of Nickelytics. “TRUCKADS strong track record in mobile advertising, combined with our advanced advertising technology, will allow us to deliver unprecedented value and innovative solutions to our clients. Together, we are poised to set new standards in the OOH advertising industry and provide unprecedented value in truck-side advertising for our clients.”

Over the past two fiscal years, TRUCKADS has generated a profitable $5.5M in revenue from marquee Fortune 1000 clients. Now, with Nickelytics’ robust analytics, the company is said to be positioned for exponential growth

“We are excited to join forces with Nickelytics and enter the next stage of TRUCKADS journey,” said Rod Harris, CEO of TRUCKADS. “I’ve been in the Out-of-Home industry for over 25 years and look forward to seeing Nickelytics expand upon what I’ve built”.

“Clients of both companies can expect seamless service continuity and access to an expanded array of advertising tools and services designed to maximize reach and impact,” stated Nickelytics.

SignValue, representing TRUCKADS in this transaction, highlighted the synergy between TRUCKADS nearly 30-year legacy in truck-side advertising and Nickelytics’ tech-infused future: “TRUCKADS has maintained a prominent presence in mobile advertising for decades, establishing itself as a key industry name, and SignValue looks forward to how Nickelytics can capitalize on TRUCKADS history.”

Earlier this year, Nickelytics also acquired Signs Printing Solutions, an independent wrap, signage, and print shop based in Miami, Florida.