Kornit Finalizes Direct-to-Customer Transition in North America

Israel-based textile printer manufacturer Kornit Digital announces it has finalized a push toward a direct-to-customer model for North American customers. The company now serves all customers and prospects directly in the region.

The company says the move “strengthens the customer relationship and Kornit’s ability to provide superior customer experience.”

Kornit has made multiple investments in personnel and resources throughout its North American operations, including a new headquarters and Digital Center of Excellence in Englewood, New Jersey, in close proximity to New York City. With the new facility, the company provides customers and prospects product advancements, demonstrations, product training, and business growth seminars from experts in the digital textile printing industry.

“Moving closer to our customers is about accelerating and elevating their capabilities to be world-class businesses in partnership with Kornit,” Ronen Samuel, CEO of Kornit, says. “As the global leader in digital textile printing, it is our goal and responsibility to provide our customers superior knowledge and innovation for business growth.”

Shai Terem, president of Kornit Digital Americas, says, “As Kornit launches new systems that now break more barriers to what’s achievable for textile printing, our customers and prospects have complete access and advanced resources in North America to empower their success.”

The company plans to roll out new developments in ink and equipment technology at the Kornit Digital Center of Excellence in early April 2019.