Imperial Announces Director of Marketing
Imperial, a brand from Sportsman Cap & Bag specializing in golfing headwear, apparel, and accessories, has hired Jerry Biag as director of marketing.
“Imperial is excited to welcome Jerry to the team,” said David Shaffer, senior vice president of sales at Imperial. “In the newly created role, Jerry will lead all marketing efforts as Imperial continues to bring luxury, authenticity, and individuality to the apparel market.”
Jerry joins Imperial with over 20 years of sales and marketing experience working at Alert Services, PepsiCo (Gatorade, Propel, and Quaker Oats), and various marketing agencies executing promotions for clients such as Callaway Golf, McDonald’s, Microsoft, and Jim Beam.
“I have long admired Imperial as the quintessential golf headwear brand. I’m honored to be part of an iconic company and entrusted with building our marketing capabilities as we continue to grow as an apparel brand,” added Biag.
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