HanesBrands & Duke University Extend Partnership

HanesBrands, a supplier of collegiate fan apparel, recently announced a five-year extension of its current apparel partnership with Duke University.

The partnership renews HanesBrands’ exclusive rights to sell Duke’s fanwear in the mass retail channel.

Duke is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including the University of Mississippi, Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University.

In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, Ohio State University, and the University of Georgia.

“Passion for the Blue Devils runs deep in HanesBrands’ home state of North Carolina as well as nationally, and we’re proud to continue to support and engage their faithful fanbase,” said John Fryer, HanesBrands president of licensed sports apparel. “This is our longest extension to date with Duke, and it’s a testament that our partnership is helping to grow their market among loyal fans, alumni, and students.”

The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.