Infinity Her Partners With Non-Profit Boutique to Empower Women

Women’s headwear brand, Infinity Her, has teamed up with Beautiful Lives Thrift Boutique, a local non-profit dedicated to empowering women and offering assistance during difficult times.

Founded in 2016, Beautiful Lives Thrift Boutique operates as a redemptive, revenue-focused non-profit in Northwest Arkansas. Within the upscale boutique, patrons discover an array of new and gently used women’s clothing, shoes, handbags, jewelry, and other accessories, all affordably priced.

The initiative aims to restore dignity and a sense of normalcy to women navigating through challenging circumstances such as addiction recovery, escaping from unsafe environments, natural disaster recovery, reintegration after prison release, and coping with grief and loss.

Led and operated by a dedicated staff of approximately 45 women, Beautiful Lives Thrift Boutique allocates its profits to 10 ministry partners, including Hub of Hope, an organization supporting victims of human trafficking, and Saving Grace, providing stable homes for young women transitioning out of the foster care system. In 2023 alone, the boutique’s revenue giving totaled an impressive $74,573, with an additional $26,749 in gift certificates to shop in-store distributed to local ministries and non-profits.

Ramona Watson, Infinity Her VP of product development and marketing, expressed the brand’s enthusiasm for the partnership: “As a women’s headwear brand, it is paramount for Infinity Her to align with organizations that empower and uplift women. Our collaboration with Beautiful Lives Thrift Boutique embodies our commitment to making a tangible difference in the lives of women, especially those in need.”

Throughout the year, Infinity Her will donate fashion-forward headwear exclusively designed for women to the three boutique locations, which is said to enhance the offerings and allow women to express their individuality with confidence.

Infinity Her and Beautiful Lives Thrift Boutique continue to work together to foster positive change within the community. Learn how you can help here.