Avery Dennison to Acquire Lion Brothers

Avery Dennison announces it has signed a definitive agreement to acquire Lion Brothers, a designer and manufacturer of apparel brand embellishments. The deal is expected to close in the second quarter of 2023, at which time Lion Brothers will become part of the Apparel Solutions business within the Solutions Group of Avery Dennison.

“With the proposed acquisition of Lion Brothers, we continue to move forward as a leader in embellishments and apparel customization,” says Michael Barton, senior vice president and general manager Apparel Solutions, Avery Dennison. “Lion Brothers provides solutions that elevate apparel brands and create consumer connections.”

Barton continues, “With a strong presence in North America’s team sports segment and solutions for lifestyle, fashion, and promotional apparel brands, Lion fits seamlessly with Embelex, our full-service, end-to-end portfolio for on-product branding, graphics, and trims. The Lion acquisition will enable us to continue growing our global team sports presence, expand our product offerings, add to our European portfolio, and deliver outstanding value for all stakeholders.”

The acquisition will allow the combined businesses to build on their collective industry knowledge and leverage Lion Brothers’ expertise and service to expand Avery Dennison’s presence in these solutions and drive growth in external embellishments.

“Since 1899, Lion Brothers has helped apparel brands tell the story of identity and belonging through brand insignia and embellishments that bring meaning and connection to each brand, community and consumer,” states Susan Ganz, owner of Lion Brothers. “We are excited to become part of Avery Dennison and will continue telling this story together. Avery Dennison’s global platform and capabilities will enable Lion to advance innovation and sustainability further as well as deliver our embellishment and apparel customization solutions to a larger, global audience.”

Robert W. Baird & Co. advised Lion Brothers on the transaction.