Polyconcept Acquires Spoke Custom Products

Polyconcept, the parent company of Polyconcept North America, has completed its acquisition of Spoke Custom Products. Headquartered in Norcross, Georgia — with an additional fulfillment center in Mesa, Arizona — Spoke Custom Products is a supplier in the North American print-on-demand industry.

The acquisition marks Polyconcept’s second such acquisition in less than a year. In March 2021, it acquired U.K.-based T Shirt & Sons Ltd., a supplier in the European print-on-demand market.

“With the acquisition of Spoke, we have a great opportunity to leverage our core strengths in product development, sourcing, supply chain, and decoration across the fast-growing print-on-demand market. Our recent acquisitions in this industry have provided the technology and operational capabilities to serve customers in the estimated $8 billion print-on-demand channel,” says Neil Ringel, Polyconcept CEO.

“Spoke Custom Products was an early entrant in the North American print-on-demand market and has built a reputation for offering high print quality and service reliability,” adds Jose Bernal, leader of Polyconcept’s new print-on-demand division. “Polyconcept will greatly benefit from Spoke Custom Products’ market leadership while continuing investment to grow the company’s capabilities and market presence.”

Spoke Custom Products will operate from its Norcross headquarters and Mesa fulfillment facility, and CEO John Rogowski will continue leading the company with support from the existing management team.

“We couldn’t be happier to join the Polyconcept family and believe we can leverage the strengths of both companies to better serve our customers,” says Rogowski. “Polyconcept is the perfect partner to enable Spoke Custom Products to accelerate the growth of our business.”